Hey Reader! This week I want to share with you how I deal with impostor syndrome as a doctor, a Heroic Coach, and even as an entrepreneur. Why? Because clients often come to me not looking for guidance but almost, looking for permission to do the things they want to do with their life. And they often haven’t done it because they believe they lack skills, experience or resources. This is what we commonly refer to as impostor syndrome. And ironically enough, it’s the more experienced amongst us...
4 months ago • 6 min read
Hey Reader! A few weeks ago I contributed a post to Dr. Jamie Wilkey’s newsletter “Launch, Already!“. And it turns out her readers loved it. In fact, you might be one of those readers, as shortly after that post went live I got a significant jump in subscribers! If you are one of my OGs, you'll be happy to learn I'm sharing that post this week with you now. And if you're one of the new peeps from Dr. Jamie's newsletter… here are 3 of my prior editions people seemed to like: on personal...
4 months ago • 5 min read
Hey Reader! Welcome to this week's edition of It's Not Brain Surgery. If you're in the US (and statistically 4/5 subscribers are), I hope you had a Happy 4th of July. Actually, I hope everyone had a wonderful 4th of July regardless of whether you were celebrating your Independence or not 😅 Anyway… this week I wanted to talk about the most common mistakes experts make when becoming a business owner. And paradoxically, these mistakes have little to do with a lack of business skills… Time to...
4 months ago • 8 min read
Hey Reader! Last week we took a slight detour from the usual "tactical" posts to share something more strategic (and dare-I-say foundational). So this week we're back with something super actionable. *If you are one of our new subscribers this week – first of all, welcome! And second, you can read last week's post here. This week's post is so actionable, I assure you will make more sales, enroll more clients, and/or get more subscribers if you use the recommendations on this week's post. Keep...
4 months ago • 8 min read
Hey Reader! This week I’m revealing why journaling is my secret weapon for success, what kept me from journaling sooner, and how you can start your own journaling practice. Time to read: 6 minutesRather read on the web? Click here. Before we go into today's post, would you mind answering a one-click survey? 👇🏻 Should we keep the full post in email or keep emails short and link to web? Give me the whole post in the email. Keep emails brief and link to the post. Just do both. I’m not...
5 months ago • 6 min read
Have you ever wondered why personal branding is important for every expert-led business? In this post I aim to explain this, as well as help you start building your own personal brand. So let’s start with the obvious problem. Someone has likely said something like this to you at some point: “You are a brand.” But for someone who spent 8–12 years of graduate and post-graduate education, yet received no business, sales or marketing training in those years, this is a hard-to-grasp idea. You...
5 months ago • 7 min read
Hey Reader! This week I want to talk about your first digital product: A digital product is the simplest way to monetize your expertise outside of your job or practice. But before you go out and start building one, you must decide what your first digital product should be! But why am I saying a digital product is the easiest way to kickstart your lifestyle business? If you have been in business for more than a year or two, you’ve experienced yearly raises that lag behind inflation, lack of...
5 months ago • 3 min read
Hey Reader, This week I want to share with you the secret to getting more value out of your content. The reason is because most experts who start building a lifestyle business realize they need to create some sort of audience online. And the simplest (and cheapest) way to do so is by creating –and posting!– valuable content on platforms like LinkedIn, X, Instagram, YouTube, etc… At first it’s all new and exciting. But as time goes on and the novelty wears off, the reality of this digital...
5 months ago • 3 min read
For the last several years, I’ve helped experts monetize their expertise outside of traditional employment. During this time, I’ve learned the one mistake every expert makes in their business, that affect our ability to lead a business effectively. The one mistake every expert makes in their business: our obsession with being busy. It's Not Brain Surgery #10 Busy-ness refers to the idea that, unless we’re busy, we’re not making an impact. I used to suffer from busy-ness. So do every expert...
6 months ago • 1 min read
